Apple is increasing its use of maritime shipping to reduce carbon emissions as part of its commitment to combat climate change. The tech giant aims to make every product carbon neutral by 2030. Last month, Apple launched its first carbon-neutral products with the new Apple Watch range, reducing emissions by over 75% per watch. Transporting products globally accounts for 9% of Apple’s carbon footprint, so the company plans to shift more of its product volume to lower-carbon shipping methods like ocean and rail transportation. Shipping products by sea produces 95% fewer emissions compared to air transport. For the carbon-neutral Apple Watch models, Apple aims to avoid shipping at least 50% of the total weight by air, cutting total transportation emissions nearly in half.
Apple is also committed to supporting broader efforts to decarbonize the shipping industry. The company is a member of the First Movers Coalition and actively supports research and analysis to identify sustainable aviation fuel pathways. Apple also seeks technological innovation and selects vendors that offer low-carbon options, including alternative fuels and electric vehicles. Lisa Jackson, Apple’s vice president of environment, policy, and social initiatives, emphasized that achieving carbon neutrality for the Apple Watch is a critical milestone, and the company will continue to innovate to address the urgency of the climate crisis. Apple’s commitment to reducing carbon emissions and adopting sustainable practices sets an example for the tech industry and highlights the importance of corporate environmental responsibility.
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