Smart Ship Hub (SSH), a leading vessel performance platform, predicts that 2026 will be a pivotal year for the maritime industry, marking a shift where digital transformation becomes essential and profitable. The company anticipates a significant surge in technology adoption throughout fleets and maritime value chains, driven by the demand for measurable ROI, real-time intelligence, and advanced AI solutions.
CEO Joy Basu emphasizes that the industry is at a critical juncture, with stakeholders seeking tangible value from digitalization. He notes that owners and operators desire clear metrics rather than vague promises, as digital tools begin to deliver substantial benefits, including time savings and improved operational efficiency. Basu expects that the strongest momentum will stem from measurable ROI frameworks and high-frequency automated sensor data, which will enhance accuracy and resilience.
SSH also highlights the importance of automation through AI and Robotic Process Automation (RPA) in streamlining operations and reporting. Innovations such as low-cost edge gateways and unified platforms are expected to democratize data access, enabling even smaller companies to benefit from advanced insights previously reserved for larger firms. Furthermore, AI’s role is projected to expand, influencing various aspects of maritime operations, from safety to commercial decisions.
Despite recent delays in the IMO’s Net Zero Framework, SSH views this as an opportunity for organizations to strengthen their digital foundations. Basu argues that this period should be used to modernize workflows and implement robust digital systems, reinforcing that digital transformation is the most strategic choice for companies, regardless of market conditions.
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