V.Group Launches Voyage Loyalty Program to Boost Seafarer Engagement and Retention
V.Group has launched the Voyage Loyalty Program, an app-based initiative aimed at enhancing engagement and retention among seafarers. By offering rewards for various activities—such as serving time at sea, completing training, and adhering to safety protocols—participants can accumulate points known as “SeaStars.” These points can be redeemed for consumer goods and gift cards.