Swedish E-Boat Maker Aims to Tap Indian Market

Swedish electric boat manufacturer X Shore is targeting India as a potential market, driven by rising global demand for sustainable boating solutions. Founder Konrad Bergstrom emphasizes the importance of prioritizing environmental responsibility and innovation, stating, “It’s not just about making money; it’s about building a better world.”
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Swedish electric boat manufacturer X Shore is eyeing India as a potential market, according to founder Konrad Bergstrom. He emphasized rising global demand for electric boats, driven by sustainability trends, with the US and Europe identified as key markets.

Currently, X Shore is focused on ramping up production, but Bergstrom insists that the company’s mission extends beyond mere expansion. He stressed the importance of pursuing a sustainable future, stating, “It’s not just about making money; it’s about building a better world.” This purpose-driven innovation is crucial for success, he noted, contending that business should prioritize long-term impacts over financial gain.

Bergstrom, who previously co-developed Marshall audio products, highlighted that the push for sustainability is increasingly vital in today’s market. His vision for X Shore places environmental responsibility at the forefront, aligning with evolving consumer preferences for eco-friendly solutions in the boating industry. Through this strategic direction, X Shore seeks to lead the charge for sustainable innovation in maritime transportation.

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