In its annual State of the Cruise Industry report, the Cruise Lines International Association (CLIA) revealed that the industry experienced robust growth in 2023, with record passenger traffic reaching 31.7 million, a 7% increase compared to 2019. Despite the challenges posed by the pandemic, the report indicates a promising future as 82% of consumers express intent to take a cruise vacation, with CLIA forecasting a 10% increase in cruise capacity from 2024 to 2028.
The report highlights the significant economic impact of the cruise industry, generating $138 billion worldwide in 2022 and supporting 1.2 million jobs. In 2022, the industry managed to recover 90% of its economic impact from 2019, although passenger traffic only reached 70% of pre-pandemic levels. CLIA also projects a 50% increase in passenger numbers for 2023 compared to 2022, indicating a positive outlook for the industry.
New trends in the cruise sector are also emerging, with expedition cruises experiencing a 71% increase in passenger numbers from 2019 to 2023. Multigenerational travel is becoming popular, with over 30% of families traveling with two generations and 28% with three to five generations. Additionally, accessible tours are on the rise, with 45% of passengers booking such tours on their last cruise. Travel advisors also play a significant role in influencing cruise travelers, with 73% stating that advisors have had a significant impact on their decision to take a cruise.
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